ABOUT 2B

We’re on a mission.

Since opening our doors in 2000, we’ve worked nonstop with the nation’s top trade and professional associations, nonprofits, and businesses to achieve new levels of engagement, impact, and excellence. Our team of experts deliver top-shelf consulting and services in areas that have proven to be critical to our clients’ success: board leadership, research, strategic planning and implementation, branding and communications.

Our passion is helping organizations grow and thrive.

We are frequently called on to handle a diverse mix of projects, many of which require sensitivity to the nuances of particular audiences from conception through execution. Our work has raised attention, awareness and support for such issues as the environment, mental health and healthcare, restorative justice, education, social services, the arts and civic engagement.

WHO WE HEAR FROM

We’ve guided organizations through good times and tough times.

CEOs and Executive Directors

who are seeking advice about what to do, what course changes are needed, and how to evaluate and choose the best options.

Board of Directors

who must shift and make decisions in uncharted territory.

Communications, Development, and Program Staff

who are charged with helping their organizations innovate and evolve.

For some organizations, our work together is game-changing. For others, we help identify and implement strategic adjustments that make meaningful differences.

CLIENT PERSPECTIVE

We were extremely pleased with the process that Elizabeth and her team led on our behalf. Their insightful research and tell-it-like-it-is approach worked very successfully in helping us address some significant challenges and create a clear roadmap for our association.”

James E. ThomashowerExecutive Director, American Guild of Organists

Our Team

What sets 2B apart is our hands-on experience working with local, regional, national, and international organizations and businesses that must continually evolve to meet changing societal needs and realities. Our team comprises researchers, strategists, board capacity builders, branding pros, graphic designers, communicators, and fundraisers. We bring those insights and skills to every project to help our clients arrive at smart, innovative solutions.

Elizabeth Bailey

Founder & Principal

Elizabeth’s fresh thinking, humor and no-nonsense style comes from thirty-some years of “roll-up-your-sleeves” work with hundreds of associations, nonprofits, and businesses in virtually every sector and at every stage and size. She’s a skilled strategist, facilitator, trainer and advisor with deep expertise in board leadership, research, strategic planning, and communications.

She is the co-author of Engaged and On Board, a national study of more than 1,200 nonprofit board members and the book, Step Up! How To Be An Excellent Nonprofit Board Member. Elizabeth holds BoardSource’s Certificate of Nonprofit Board Consulting, Third Sector’s Interim Executive Certificate, and she regularly lectures on nonprofit board leadership at USC’s Price School for Public Policy.

Elizabeth's favorite kind of board meeting.

Before founding 2B in 2000, Elizabeth led marketing for a technology startup and was a principal at Pacific Visions Communications, a marketing and public relations firm with offices in Los Angeles and Washington, DC, serving associations, nonprofits, government, and business clients. She also served as Vice President for Development and Communications at the Weingart Center in Los Angeles, one of the nation’s largest health and human services organizations serving unhoused individuals.

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