SERVICES

Research

We help organizations see things differently, so they can do things differently.

We have conducted 600+ research projects for associations, nonprofits, and businesses. We employ an array of qualitative and quantitative methodologies, including interviews, online surveys, intercept surveys, focus groups, and marketplace analyses.

  • Member needs assessments to determine what’s working, what’s not, and what’s needed to strengthen and differentiate your value proposition.
  • Branding and communications assessments to ensure your organization is putting its best foot forward in today’s marketplace. 
  • Marketplace analyses to inform strategic positioning or gauge market need and receptivity to a new program or product.
  • Operational performance reviews that inform resource, investment, and organizational alignment decisions.
  • Board and governance assessments that lead to more inclusive and productive models.
CLIENT PERSPECTIVE

“We were thoroughly pleased with 2B's preparation, presentation, and facilitation abilities. They provided the most in-depth research and survey results that NLC has ever had and made it understandable and applicable to our membership.”

Clarence AnthonyExecutive Director, The National League of Cities

How Our Research Informed USC’s Student Recruitment

The University of Southern California sought to increase awareness and attract students from targeted geographic and demographic segments. To inform this effort, a comprehensive research program was undertaken that included in-depth interviews with high school college counselors around the country, internal interviews with recruiters at each academic unit, secondary research of peer institutions, focus groups with current USC students representing diverse demographic groups and conducting a year-long national panel to gather insights from high school seniors as they were going through the college application and decision-making process, which provided key insights that helped USC provide timely information and address issues that mattered to them. Results were used to formulate new freshman outreach and communications strategies, which we helped implement via publications for and research among high school college counselors.

Explore how 2B can help your organization
CLIENT PERSPECTIVE

“2B had an excellent way of putting together the findings, shedding light on the possibilities and helping us come to new clarity on our organization.”

Sr. Teresa GrothExecutive Director, The Francisco Homes